February 2015
Intermediate to advanced
256 pages
6h 41m
English
Content preview from Customer-Centric Marketing
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When considering the challenges facing your company, a key question to ask is: ‘Why would clients buy your products or services rather than those of a competitor?’ Finding good answers to such a question is crucial. One answer could be that, when buying goods online, consumers increasingly want to buy from companies which are motivated by more than ‘business-as usual’ or the traditional ‘bottom line’. Another answer could be that consumption is social, so that when ‘buying’ we take on the attitudes, beliefs, opinions and values of others. These attitudes are increasingly shaped by information shared digitally, often generated by people ‘outside’ of the companies which may suffer reputational damage and/or loss of market ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.