Data Lake for Enterprises

Achieve a higher degree of personalization with customers

As detailed before in various use cases, personalization is one of the very important aspects in the digital world.

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems.

-Wikipedia

This definition clearly defines what is meant by personalization. In the modern day, customers expect them ...