Quality of data
There is no doubt that high-quality data (cleansed data) is an irresistible asset to an organization. But in the same way, bad quality or mediocre quality data, if used to make decisions for an enterprise, cannot only be bad for your enterprise but can also tarnish the brand value of your enterprise, which is very hard to get back. The data, in general, becomes not so usable if it is inconsistent, duplicate, ambiguous, and incomplete. Business users wouldn't consider using these data if they do not have a pleasant experience while using these data for various analyzes. That's when we realize the importance of the fourth V, namely veracity.
Quality of data is an assessment of data to ascertain its fit for the purpose in a given ...
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