Data Lake for Enterprises

Real-time mailing platform statistics

For an enterprise, mailing platform plays a very important component these days. With huge amount of data from business applications and social platforms, the e-mail marketing platform role is significant. Many e-mail platforms gives a good amount of tracking information for each e-mail sent in the form of different tracking statuses like opened, link clicked, and so on. Making use of this huge amount of tracking data and making it available as a real-time statistics will help refine the marketing team to better target the emails and also with different content. These days, e-mail platforms have the capability of A/B testing on the content and this is quite important data for the marketing team to better ...