Data Lake for Enterprises

Some examples

There are a number of clear examples about what enterprises want to achieve in this space, some of which are as follows:

• Ability to segment customers and give them personalized products. Targeting campaigns to the right person at the right time.
• Bringing in more technologies and reducing manual work, basically digitizing many aspects in the enterprise.
• Using social information clubbed together with enterprise data to make some important decisions.
• Predicting the future in a more quantitative fashion and taking necessary steps and also preparing accordingly, well in advance, obviously.
• Taking business global using technology as an important vehicle.

The next section details one of the use cases that enterprises want to achieve ...