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Decision Analysis for Managers by David Charlesworth

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Chapter 12

Other Topics

More Things to Think About

This chapter discusses a few more tools and items to consider. We’ll start with discussions about portfolio analysis and then risk analysis. Utility theory is an interesting decision analysis (DA) concept but is infrequently necessary. We’ll discuss normative and descriptive viewpoints and preferences.

The most important topics in this chapter concern DA, ethics, and personal decision making. We’ll finish the chapter by disclosing the “secret” of DA.

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