September 2019
Intermediate to advanced
405 pages
11h 34m
English
Our aim in writing this book has been to present the information, frameworks and approaches that we feel enable the delivery of a high-performing, effective BA Service.
The book is deliberately wide-ranging and includes guidance on the nature of service and value proposition, plus how to enable service performance and monitor customer satisfaction. The range of topics demonstrates the complexity of delivering an effective BA Service that is recognised as offering value to an organisation.
There is no ‘one-size-fits-all’ approach to delivering the BA Service but we suggest that BA leaders should start with ensuring that they understand:
• the BA services on offer: the value proposition, activities, techniques and skills available to ...