Design Elements, Color Fundamentals

X10 // Design Elements // Color Fundamentals

Hue – is another term for

color and the two words are

used interchangeably.

Saturation – also referred

to as the intensity of color. Satura-

tion is the strength or purity of a

hue without the addition of white

or black.

Color temperature –

the perceived warmth or coolness

of a color.

Value – the relative degree of

lightness or darkness of a color.

Adding white or black will change

the value of a color.

This subtractive model is based

on the primaries red, blue, and yellow and most

closely mimics the artist’s spectrum. For design-

ers who are used to mixing paints or pigments,

it will probably be easiest ...