Design Elements, Color Fundamentals

Chapter 2 // Form and Space //65

XAn illustration can be powerful enough that it can stand on its own,

visually. Here, the primary type treatment mimics the style of the illustration

and the use of color differentiates space but doesn’t overtake the image.

Design: Ames Bros, Seattle

WColor always affects how an image is per-

ceived. In this case, the illustrations of a bull seem

to be quite different, depending on the background

and fill colors used. The color choices used in the

first example make the illustration seem fairly neu-

tral, while in the second example, the background

overpowers the image and makes it difficult to

recognize. The contrast ...