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Design Elements, Color Fundamentals
book

Design Elements, Color Fundamentals

by Aaris Sherin
January 2012
Intermediate to advanced content levelIntermediate to advanced
160 pages
4h 52m
English
Rockport Publishers
Content preview from Design Elements, Color Fundamentals
Chapter 4 // Organizing with Color //129
Matching Interior
with Exterior
Exterior or secondary packaging
needs to be complemented by inte-
rior packaging that looks good while
the project is in use. For example,
face cream usually comes in both
primary and secondary packaging.
The secondary packaging may en-
tice a consumer to buy the product,
but if the container that houses the
cream is unattractive, it is unlikely
that the consumer will purchase the
product a second time.
SThe exterior packaging of this wine gives visual hints to what’s
inside; similarly, the labeling on the bottles references the wine that
they contain. Design: Timo Turner ...
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Publisher Resources

ISBN: 9781592537198