
Chapter 4 // Organizing with Color //129
Matching Interior
with Exterior
Exterior or secondary packaging
needs to be complemented by inte-
rior packaging that looks good while
the project is in use. For example,
face cream usually comes in both
primary and secondary packaging.
The secondary packaging may en-
tice a consumer to buy the product,
but if the container that houses the
cream is unattractive, it is unlikely
that the consumer will purchase the
product a second time.
SThe exterior packaging of this wine gives visual hints to what’s
inside; similarly, the labeling on the bottles references the wine that
they contain. Design: Timo Turner ...