Design Elements, Color Fundamentals

Chapter 4 // Organizing with Color //129

Matching Interior

with Exterior

Exterior or secondary packaging

needs to be complemented by inte-

rior packaging that looks good while

the project is in use. For example,

face cream usually comes in both

primary and secondary packaging.

The secondary packaging may en-

tice a consumer to buy the product,

but if the container that houses the

cream is unattractive, it is unlikely

that the consumer will purchase the

product a second time.

SThe exterior packaging of this wine gives visual hints to what’s

inside; similarly, the labeling on the bottles references the wine that

they contain. Design: Timo Turner ...