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Design Elements, Color Fundamentals
book

Design Elements, Color Fundamentals

by Aaris Sherin
January 2012
Intermediate to advanced content levelIntermediate to advanced
160 pages
4h 52m
English
Rockport Publishers
Content preview from Design Elements, Color Fundamentals
Chapter 5 // Rules for Working with Color //151
SThis poster uses color to emphasize the mes-
sage and to make the simple shapes stand out.
Viewers know exactly where to look because the
white background allows a few visual elements to
stand out. Design: Arturo Botello Álvarez, Mexico
9. Produce using
intended media.
Print design: Consider paper
choices (coated versus
uncoated, etc.), inks, varnishes,
aqueous coatings, and finishing
(binding, etc.).
Environmental design:
Consider material substrates
and color coverage and
appearance, wear and tear
and its effect on the finish,
and project-specific production.
Digital output: Consider
on-screen color ...
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Publisher Resources

ISBN: 9781592537198