January 2012
Intermediate to advanced
160 pages
4h 52m
English
Content preview from Design Elements, Color Fundamentals
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Chapter 4 // Organizing with Color //141
Goals for Motion
and Media
1. Reduce the time it takes
for viewers to comprehend
information.
2. If there is text, make it readable.
3. Use hierarchy to reveal relative
importance.
4. Create a color palette that is
specific to on-screen viewing.
5. Use hues and tones that
enhance the message.
6. Use repeated elements or colors
to create a unified look and feel.
SMultiple shades of the same blue give this design consistency. It
seems more “hand-done” than computer generated because of the
addition of texture. Design: Liz De Luna, New York City
SBy overlaying and repeating different screens of color, this music ...
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