
Chapter 3 // Meaning and Emotion //91
SThe form of this sake container is so specific that
it wouldn’t be recognized in many parts of the world.
However, in Japan, the object and its design lead to
immediate recognition.
Design: Seitaro Yamazaki (Macla, Inc.), Tokyo
XRich tones of red, yellow, and green are paired with a
photograph. Color hints at the intended audience for this
styling product, and image confirms it.
Design: Culture Advertising Design, St. Petersburg, Florida
WThe pink and light colors used in this advertise-
ment for Kotex are considered feminine colors,
which works well for products that are aimed at
women. Design: 2FRESH, ...