Design Elements, Color Fundamentals

X146 // Design Elements // Color FundamentalsX146 // Design Elements // Color Fundamentals

Ten Rules

for Working with Color

X146 // Design Elements // Color Fundamentals

Chapter 5 // Rules for Working with Color //147

3. Make choices

for a reason.

Identify colors with specific

attributes.

Consider cultural connotations

and regional specifics.

2. Apply color theory

and review existing

knowledge about

color.

Decide whether it is appropriate

for the design to be bright, bold,

or subdued.

Determine the attributes of the

message and whether there are

colors that ...