
X16 // Design Elements // Color Fundamentals
Why It Matters
Color theory is most useful to designers because
it can allow them to understand why some color
relationships are successful and how to create
color combinations that can be used to effectively
communicate information. Color theory is a valu-
able tool, but it won’t always lead to predictable
real-world results. The basic goal when dealing
with color is to produce pleasing color combina-
tions. These groupings are commonly referred to
as being in harmony. Rather than referring to a
specific set of attributes, harmony has more to do
with achieving the intended reaction than it does
an absolute ...