January 2012
Intermediate to advanced
160 pages
4h 52m
English
Content preview from Design Elements, Color Fundamentals
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X114 // Design Elements // Color Fundamentals
Catching a Viewer’s Attention
Color is an excellent organizational tool and can be used as a way to dif-
ferentiate content in packaging, print, and screen-based work. It can also
be used to aid in wayfinding, information graphics, and multimedia design.
Like semiotics, color gives cues that can stand in for a set of ideas, direc-
tions, or feelings. When working with multipage documents or on a project
with many parts, tones and hues can be used to connect content or call
out information. On the Web, color can give structure to text and image; in
packaging, color provides a visual face to a product; ...
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