Electronic Engineering and Information Science

353

Electronic Engineering and Information Science – Wang (Ed.)

© 2015 Taylor & Francis Group, London, ISBN: 978-1-138-02772-5

Library electronic resources based on marketing theory

P. Liu

Library of Harbin University of Science and Technology, Heilongjiang Province, China

L. Liu

Library of HeilongjiangUniversityofChineseTraditionalMedicine

ABSTRACT: This article introduces the basic content of marketing theory, analyses the problems of taking

marketing theory into library service, the psychology of using electronic resources of readers, and at last tries

to promote library service by marketing theory with certain methods.

KEYWORDS: Library; Electronic Resource; Marketing theory.

1 INTRODUCTION

University Library as an organic part of colleges ...