Executive's Guide to Project Management: Organizational Processes and Practices for Supporting Complex Projects

How to Carefully Manage the Creative Process

Being creative is one key to succeeding in the world of complex and uncertain projects. Creative people have a difficult time conforming to process and procedure. They have a strong desire to go with their flow with the expectation that something good will come of it. They might be right on or out in left field but that is the uncertain nature of what they do. Your job is to establish an environment and portfolio of support services in which they can operate, but to the extent possible, hold them accountable for what they do. So, like Jack, you have to be nimble and be quick.