Jay Goldman has been providing a human side to technology for over ten years, as both a User Experience Specialist and Visual Designer. His career has been focused on the interaction between people and technology, and his insights have helped to greatly improve products on mobile, web, and desktop platforms, including IBM DB2 and Mozilla Firefox. Jay led Radiant Core's Professional Services Team on a wide variety of award winning engagements across many industries, and is now helping tech startups to change the world as a consultant on products, technology, and design. He has been instrumental in the continued growth of the BarCamp community in Toronto and was one of the co-conductors of the very successful TransitCamp event held in partnership with the Toronto Transit Commission. Jay is the host of Mr. Mobile, a weekly web video from Butterscotch.com covering the latest in mobile technology; you can check them out at http://butterscotch.com/mrmobile. Jay has been published in the Harvard Business Review and is the author of Facebook Cookbook for O'Reilly Media.