
35
Chapter 2
Role of Information
Systems in Business
CHAPTER OUTLINE
• A Perspective on Information Systems
• Competitive Strategies
• Five Basic Competitive Forces
• Value Chain
WHY THIS CHAPTER MATTERS
You’ve used computers since you could reach a keyboard. You can’t imagine life without
tweets, smartphone apps, and Google. Do you really need to be convinced that informa-
tion systems are useful?
Convinced? Perhaps not. But information systems are useful to businesses in ways that
may not be obvious from the ways we use them in our personal life.
e ways in which information systems bring the greatest value to businesses are not
the personal applications ...