August 2015
Beginner
480 pages
17h 36m
English
Content preview from Information Systems
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40 ◾ Information Systems: What Every Business Student Needs to Know
ere are also dierentiation strategies that apply in specic markets:
a. In airlines: “Our planes have more legroom in economy than other airlines’
planes.” Information systems can justify this strategy by analyzing whether this
airline’s target market will pay enough for more legroom to oset the revenue lost
by carrying fewer passengers per plane.
b. In dentistry: “Our implants take less time than other types of implants.”
Information systems can support this strategy by customizing each patient’s
implant, enabling it to be placed more quickly and accurately.
c. ...
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