
342 ◾ Information Systems: What Every Business Student Needs to Know
Questions
1. Does Volvo have “big data” here? Why or why not?
2. Volvo Cars has gone through several changes of ownership. It was part of AB Volvo
until 1999, was owned by Ford Motor Company from then to 2010, and is now owned
by Geely Automotive of China. How do you think this might have aected the devel-
opment, use and acceptance of this data warehouse?
3. Volvo Cars uses dendrograms to analyze clusters of alarm data, nding relation-
ships among dierent signals. If you’re not familiar with dendrograms (most people
aren’t), research them to understand what they a ...