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Chapter 9
Making Better Decisions
CHAPTER OUTLINE
• Decision-Making Concepts
• Model-Driven Decisions
• Data-Driven Decisions
• Group Decisions
• Dashboards
WHY THIS CHAPTER MATTERS
e success of any business depends on decisions that its managers make. Good decisions
about who to hire, how to raise capital, where to locate, what to produce, and how to mar-
ket it, lead to success. Bad decisions lead to failure.
Intelligent use of information systems helps companies make better decisions. Being
able to use information systems for this purpose is important to successful companies and
to those that want to be. Businesspeople who can use information ...