
300 ◾ Information Systems: What Every Business Student Needs to Know
who can’t stand it. If you have this information and use it, you stand a better chance of
keeping them both happy. Or, if you know that one patient likes to come in on her way to
work but another one wants aernoons, it can improve the odds of your scheduling people
picking a time that works for each one.
“You can also use CRM to attract new patients. We saw what you wrote about tness
programs in your blog last week. What if you could send e-mails to people who click on the
link to read it? Doesn’t have to be a hard sell, just ‘here’s what we do, if you want someone
who ...