
Connecting with Customers and Suppliers ◾ 275
businesses that do not compete directly but can help each other. In addition to their value
in directing visitors to your site, links to your site from unrelated pages are also a factor in
its search engine ranking.
Search engines: E-commerce sites are oen found via web searches. Make your site attrac-
tive to search engines by including key words that people search for and having links to
it. ere are rms that are devoted to search engine optimization (SEO): enhancing sites to
improve their search rankings. Some SEO is useful, but some is based on outdated infor-
mation about search engines a ...