
50 ◾ Information Systems: What Every Business Student Needs to Know
KEY POINT RECAP
ere are several basic strategies: low cost, dierentiation, and niche, with variations on
each. Every organization has one, though its employees might not be able to articulate it.
As a businessperson, you must be able to tie information systems to business objectives.
You can’t do this unless you rst understand those objectives thoroughly.
Five forces aect every competitive organization: the threats of new entrants and of
substitute products, the power of its customers and suppliers, and its rivalry with existing
competitors.
e organizations you will work ...