
322 ◾ Information Systems: What Every Business Student Needs to Know
learn that the problem is centered on Illinois. The next step pinpoints their Chicago
store. Breaking down Chicago sales by product category finds the issue to be in com-
puter systems, where a deeper looks shows that everything sold well except high-end
desktop systems. Armed with this information, the sales VP can place an informed
phone call to the Chicago store manager and learn that a competitor is test- marketing
a brand-new, officially unannounced system of that type prior to national rollout.
The chain can now develop a response to that competitive product before ...