iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding

© Megan Holstein 2019

Megan HolsteiniPhone App Design for Entrepreneurshttps://doi.org/10.1007/978-1-4842-4285-8_16

16. Pre-Launch Marketing

Megan Holstein¹ 

(1)

Dublin, OH, USA

 

Before you get started marketing your app, you have to do to first things first. This means making a plan and getting all your ducks in a row before launching your marketing plan.

The first part of this is setting an official launch date. This gives you a date to plan all of your marketing around. Make this date roughly one and a half months after your app itself is complete; this gives you time to deal with any problems that crop up, and gives you time to make a marketing plan.

After you’ve set a release date, submit your app to the App Store for review as soon as possible. ...