I would be remiss to leave out the importance of your email list when discussing marketing techniques. Your email list is an asset we’re going to be using repeatedly throughout the rest of the marketing section, so you need to make a good one now.
Email lists not meant to be used to tell people to download. People opt in to your newsletter because they believe you’ll email them things they want, not a stream of ads.
We’re going to go over two types of mailing lists you are going to use in your marketing: your opt-in mailing list and your press mailing list.
Opt-In Mailing List
An opt-in ...
