© Megan Holstein 2019
Megan HolsteiniPhone App Design for Entrepreneurshttps://doi.org/10.1007/978-1-4842-4285-8_4

4. Business Models

Megan Holstein1 
(1)
Dublin, OH, USA
 

Once you’ve ironed out what your app is actually going to be, you need to decide how you’re going to make money off of it. In other words, you need to decide how your app company is going to work. This is the essence of creating a business model.

Defining your business model means thinking through how you’re going to organize your app, how you’re going to make money, who your target users are, etc. Because really, making an app is launching a (very) small, part-time business.

Making a business plan is not the complicated, 10-100 page endeavor it used to be. With the upsurge in entrepreneurship ...

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