Online videos are one of the most popular search options in the world, and you want your app in those listings. Many people check out YouTube or Vimeo videos of apps before buying, and yet others randomly peruse videos for hours on end of things that interest them. Video is an immersive and engaging medium, and you want a video in front of these engaged users.
As with anything, a great video shows instead of tells, and your video should show everyone the benefits of your app in their lives. Let’s go over how to create a video that shows the benefits of your apps to would-be users.