138 ◾ Edward Chen
is collected by retailers. ese concerns are related to what the retailers do with the
information that is collected and raise awareness about the prevalence of cookie
usage in general. is concern over privacy in cookie use has long been an issue. As
more and more of our personal information is stored electronically by businesses
and government agencies, the risk of identity theft increases greatly (Son and Kim
2008; Smith et al. 2011; Stoica et al. 2013).
Large-scale breaches happen very frequently. Recent cases of data breach hap-
pened at TJ Maxx, Target, and Neiman Marcus have impacted millions of con-
sumers. Hacker’s schemes of using malware to compromise payment information
storage systems are getting more sophisticated ...