February 2013
Intermediate to advanced
272 pages
6h 26m
English
People equate specificity with certainty, so precise evidence is far more powerful than generalities. When evidence is specific, it allows comparison and judgment, engaging others in a mental process rather than treating them as passive receptors.
Al Clausi, president of the Institute of Food Technologists, was an advocate for food research. As such, he had to develop a Guide that would engage his constituents. To support his advocacy, Clausi added a few specific pieces of information:
Food is our nation’s largest manufacturing sector. The annual value of shipments by the nation’s 16,000 food manufacturers approaches $400 billion. Adding value to raw farm commodities, by processing them into foods, employs ...
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