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managIng the Pstn transformatIon
us, mass products with short development types are developed first
to have a substitute ready as soon as possible.
e prioritization results in different imperatives for the different
product types:
1. Mass products: Push for readiness
• ey are the first to be started and also their substitutes
are the first ones to be ready.
2. Niche products: Deprioritize
• ey have the lowest priority and should be deferred in
favor of other products.
3. Wholesale solutions: Align with mass products
• Due to the regulatory link to mass products, development
has to be aligned with mass products and they have to be
ready at an early point in time to start the long negotiation
with the regulator.
4. Customized solutions