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Managing the PSTN Transformation
book

Managing the PSTN Transformation

by Sandra Dornheim
January 2015
Intermediate to advanced content levelIntermediate to advanced
235 pages
6h 10m
English
CRC Press
Content preview from Managing the PSTN Transformation
157
6
gO TO MarkeT
is chapter provides an in-depth look at the commercial aspects of
the PSTN migration process. e main activities of the go-to-market
work stream include:
1. Communication plan: Delineation of the external and internal
communication strategy and plan.
2. Sales channel plan: Orchestration of the sales channels in the
migration process and up- and cross-selling opportunity.
3. Training: Development of training activities for all functional
groups that are involved, including an all-employee training.
4. Migration support from CC/technical service: Optimization of
resources needed during and after the migration.
6.1 Communication Plan
is section provides guidance on what aspects to take into account to
set up communication f ...
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Publisher Resources

ISBN: 9781498701037