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6
gO TO MarkeT
is chapter provides an in-depth look at the commercial aspects of
the PSTN migration process. e main activities of the go-to-market
work stream include:
1. Communication plan: Delineation of the external and internal
communication strategy and plan.
2. Sales channel plan: Orchestration of the sales channels in the
migration process and up- and cross-selling opportunity.
3. Training: Development of training activities for all functional
groups that are involved, including an all-employee training.
4. Migration support from CC/technical service: Optimization of
resources needed during and after the migration.
6.1 Communication Plan
is section provides guidance on what aspects to take into account to
set up communication f ...