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Chapter 7
CHAPTER SEVEN
Names and Places
Hacks 78–86
It is not down in any map; true places never are.
—Herman Melville, Moby Dick
Apparently, human beings are pretty bad at naming things; sometimes we
can’t even agree how to agree that we’re talking about the same object.
However, we’re quite good at filtering differences and recognizing identi-
ties: “Avenue,” “Av,” “Ave,” and “Ave.” are all apparently the same street
suffix.
There are strategies for naming places to help humans and machines com-
pensate for each others’ weaknesses and provide practical assistance to one
another. There are many standard code systems in the world, which unam-
biguously map a place to a location identified by the code. In the United
States, the ZIP and ZIP+4 postal codes allow us to do good-enough, near-
enough geolocation. Most countries have a postal code that identifies spe-
cific areas at some level of resolution.
For identifying countries and connecting regions and towns to them, there
are the U.S. FIPS codes and the two- and three-letter ISO codes, which allow
us to take different spellings, or different versions of country names, and
unambiguously identify the same “place” being talked about.
Sadly, not many countries have the open geographic data policy maintained
by the U.S. Census Bureau and Geological Survey, so a lot of world-map-
ping resources described in this chapter are dependent on data provided ...