September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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1 The story of digital marketing (so far)
‘Those who cannot remember the past are condemned to repeat it.’
GEORGE SANTAYANA, THE LIFE OF REASON, 1905
When looking ahead to what may be, the wise among us always look back to understand what we have already learned. This saves us from repeating the same mistakes and gets us to the ideal outcome faster. Evolution has been doing this for millennia, and marketers for decades. That’s why we start this book with a look at the journey digital marketing has been on in the past 25 years before we get into the detail of what may come in the next 25.
I say ‘digital marketing’ specifically here because all of what lies ahead will be digital. This is not to say that the principles of marketing that were ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.