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Marketing in Web 3.0
book

Marketing in Web 3.0

by Simon Kingsnorth
September 2024
Intermediate to advanced
248 pages
5h 45m
English
Kogan Page
Content preview from Marketing in Web 3.0

6 Technology foundations

A little advance warning. This chapter is quite technology heavy. Of course, technology is vital as we look to the future of the internet, but I know that not every marketer has strong knowledge of the underlying tech. All the same, I encourage you to read this chapter to understand the timelines and constraints to delivering your Web3 marketing strategy. I have done my best to keep the language detailed enough without being unnecessarily technical.

The possibilities in Web3 are very exciting, but the fact is that currently we’re not able to deliver on all of these. While there is no doubt that the technology will be ready, it will be some time before some of the opportunities will reach the realm of the possible. ...

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Publisher Resources

ISBN: 9781398615540