September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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4 What blockchain means for marketing
With today’s focus on transparency, security and efficiency, blockchain has emerged as a revolutionary force poised to reshape numerous industries. In this chapter we’ll examine the transformative potential of blockchain within marketing and Web3 as a whole.
What is blockchain?
The origin of blockchain technology is closely tied to the creation of Bitcoin. In 2008, an individual or group using the pseudonym Satoshi Nakamoto published a whitepaper titled ‘Bitcoin: A peer-to-peer electronic cash system’. This paper introduced the concept of a decentralized digital currency system that operated without the need for a central authority or intermediaries and it described the underlying technology – blockchain ...
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