September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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5 Understanding the importance of gaming
Gaming principles will form a big part of Web 3.0, so it’s vital to understand how gaming will feature in the new ecosystem. This chapter discusses how gaming will bring new opportunities for marketers – I’ll talk about game mechanics, games within the metaverse, currency within games, decentralized gaming, how games are becoming brands and much more. Chapter 11 will be dedicated to the topic of gamification, examining game mechanics in more depth and the consumer psychology involved.
You don’t need to be a gamer but you need to understand games
Even if you’ve never been a gamer, now is the time to learn about the principles and dynamics of gaming. Games are fuelled by interactivity, engagement and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.