September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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19 Combining the virtual and the physical
The integration of virtual and physical gives businesses the chance to offer new experiences that were not possible before – experiences that are not only more immersive but also more convenient and enriching. I have mentioned a few examples in previous chapters. To recap, I spoke about how fashion brands are using AR dressing rooms to allow customers to virtually try on complementary products or test items of clothing in different colours and so on, as well as being able to order items there and then. This blend creates more value for customers by bringing them more convenience and saving time, while retailers benefit from additional sales. We also looked at AR in print advertising, where a smartphone ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.