September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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14 The changing face of search
AI, NLP, IoT and speech-recognition technologies are transforming the way people search for information – and the way search engines provide it. Search algorithms are becoming more advanced, with better contextual understanding, people are using conversational AI tools such as ChatGPT and Google Bard to find information, and voice search is still on the rise. The combination of these factors is highly disruptive, changing marketers’ approaches to creating content that ranks well. In this chapter I’ll go through some recent developments, how businesses need to adapt and some trends that might be on the horizon.
How query matching is changing
In 2021, Google launched an update to its algorithm called the Multitask ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.