AI is disrupting the marketing industry in profound ways. One of the most well-known examples of this revolution is the rapid growth of OpenAI’s ChatGPT, the app that had 500,000 downloads within six days of its launch, becoming the fastest growing platform launch ever. A year later, the total number of installations reached 110 million (Perez, 2023a, 2023b).
FIGURE9.1 The speed of ChatGPT growth (Adapted from Duarte, 2024)
Figure 9.1 details
The horizontal axis represents values ranging from 0 to 1400 in increments of 200. The vertical axis represents different apps. Above the graph, it reads time taken to reach ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
