September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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8 The changing face of reality
Virtual reality is not a new concept, the idea has been around for decades. You could even suggest that it has been around as a concept for centuries. It is only in the past 30 years however that technology has existed to make this dream a reality.
In the 1990s this technology was exciting, but in reality (please excuse the pun) it was too basic to be of any practical use. In the 2010s, however, the push of augmented reality with initiatives such as Google Glass and Pokémon GO led to a refreshed focus on the platform. Since then, we have seen a wide range of devices, games, experiences and platforms arrive to serve, invest in and bring this technology to market.
VR may (or may not) be important for the future of ...
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