September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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16 How consumers will behave in Web3
Gartner delayed its predictions about enterprise use of decentralized applications, with many of its clients prioritizing the use of AI for the next couple of years (Paul, 2024). But even if it takes longer than expected for Web 3.0 technologies to be adopted at scale, consumer attitudes, behaviours and expectations are driving change. In this chapter we’ll explore these shifts, among other emerging trends that are setting the stage for Web 3.0.
Trust in brands vs communities
In the Web 2.0 era, trust was predominantly vested in brands and corporations. Users relied on established names like Google, Facebook and Amazon for various online services, trusting them to protect their data, provide reliable services ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.