September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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17 Building your brand
As we’ve discussed, many businesses will need to undergo a shift in their brand strategy and how they relate to consumers. People are becoming more discerning about the companies they hand their money over to and are expecting more in return. So, in this chapter we explore how brands can add value in line with changing consumer expectations. Communities are also a fundamental ingredient when it comes to brand strategy in Web 3.0, so I’ll also discuss how you can build a meaningful community around your brand – one that’s based on shared values and that fosters participation and loyalty.
Establishing how your brand adds value
As I’ve said, it’s going to be increasingly important for brands to stand out. This has been ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.