September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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2 What have we learned from Web2?
Web2 has been a rollercoaster. It has brought many new experiences to our lives, some for good and other, well, not so much. Brands have had the opportunity to create incredible experiences and run multi-channel, high-impact campaigns with massive reach. Conversely, consumers and businesses have suffered from hacks and trolls and been at the mercy of a limited number of major tech firms. So there have been a lot of issues with Web2 that we need to be mindful of as we go on the journey to Web3.
In this chapter we’ll take a look at each of these areas, including what’s gone well and perhaps more importantly what hasn’t. We’ll look at how we can fix, improve and build on these to ensure that the future of the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.