September 2024
Intermediate to advanced
248 pages
5h 45m
English
Content preview from Marketing in Web 3.0
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7 Ethics and marketing in Web 3.0
Decentralized networks, blockchain technology and a strong emphasis on anonymity pave the way for better user experiences on the whole. However, this progress brings forth ethical challenges, primarily due to the reduced role of centralized authorities in monitoring and regulating online spaces. Does this sound familiar? Does it remind you of the dark web at all? I’m not suggesting that Web 3.0 will lead to a swathe of platforms enabling the types of crimes the dark web is associated with, but considering its decentralized structure, the lines could blur if we’re not careful.
The dark web is infamous for hosting content and activities that are illegal or ethically dubious. With Web 3.0’s emphasis on user-controlled ...
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