
4 CHAPTER 1 Introduction
1.5 CULTURAL POINTS OF VIEW
As we developed the material for this book, it became clear that we
have the perspective and assumptions of usability specialists from the
United States. In the book, we don’t pretend to be otherwise. Instead,
we state our biases up front and, where possible, discuss the need to
be sensitive to cultural differences. In some cases, we cite literature
about ways people from various cultures might react, but we don’t
attempt to guess how moderators and participants from other cul-
tures might react. While we cite the few studies that describe ways
that people from other cultures react to testing ...