
46 CHAPTER 4 Golden rules 6 through 10
■ Maintain a neutral posture; don’t lean toward or away from the
participant.
■ Maintain fairly neutral facial expressions.
■ Learn to sit still. If you fi dget while participants are working, they
might think you’re bored or that they are doing something
wrong.
■ Give the same nonverbal feedback (e.g., a nod of the head) for
both positive and negative comments about the product.
If you take notes, take a lot of notes. If you don’t, participants may
be self-conscious when they hear you write something down. If they
don’t hear you write anything, they may think the feedback they gave
was not important. Worse, ...